Microsoft has already done good job by integrating social media data with Dynamics CRM/ Dynamics 365. Identifying what your customer or competitor are talking about your product or services, which can be easily get converted into cases inside CRM application. This adds more benefits on top of customer service section. Apart from that having location insight helps you to identify actual geographical region to provide more precise customer services.
Now moving ahead, Microsoft has just released the “Social Engagement 2017 Update 1.2”, The key feature of this update is introduction of “Social Selling Assistant”.
Social Selling Assistant provides smart and personalized recommendations for shareable content based on social data gathered with Microsoft Social Engagement.
For configuration of Social Selling Assistant use this link.